In 1990, the National Cowboy & Western Heritage Museum (formerly National Cowboy Hall of Fame and Western Heritage Center) established the Chester A. Reynolds Award, named in honor of the founder of the Museum. This honor is bestowed upon a living person who embodies the traits set forth by the Museum's board of directors. This special award does not include an induction into one of the Museum's three Halls of Fame.

Criteria for Nomination
Outstanding contributions by an individual, group or institution perpetuating the ideals, history and heritage of the American West, whether by a single remarkable achievement or a body of quality work over a period of years. This award is presented to a living honoree.